Cookie Policy
We use cookies to give you the best experience on our site. Here's exactly what we use and why — and how to control it.
Last updated: May 2026What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work, improve efficiency, and provide information to site owners.
Cookies cannot carry viruses or install malware on your device. They can be read only by the website that set them and are stored locally on your device until they expire or are deleted.
In addition to cookies, we may use related technologies such as:
- Web beacons (pixel tags) — transparent images embedded in emails or pages that signal when content has been viewed.
- Local storage — a browser feature that stores data locally on your device, similar to cookies but with higher capacity and no expiry.
- Session storage — like local storage but data is cleared when your browser session ends.
- JavaScript tags — small code snippets that load third-party tracking libraries.
For simplicity, we refer to all of these technologies collectively as "cookies" throughout this policy.
Types of Cookies We Use
We categorise the cookies on our site into four types:
Essential for the website to function. They enable core features like shopping cart, checkout, and account login. These cannot be switched off.
RequiredRemember your preferences such as currency, country, language, and previously viewed items to personalise your experience.
OptionalHelp us understand how visitors interact with our site — which pages are most visited, how long people stay, and where they come from.
OptionalSet by advertising partners to build a profile of your interests and show you relevant ads on other sites. May track across websites.
OptionalCookies We Set
The following table lists the specific cookies our site sets and their purpose:
| Cookie Name | Category | Purpose | Duration |
|---|---|---|---|
_shopify_y |
Strictly Necessary | Identifies your browser for Shopify's analytics and fraud prevention | 1 year |
_shopify_s |
Strictly Necessary | Active session tracking for Shopify analytics | 30 minutes |
cart |
Strictly Necessary | Stores shopping cart contents so they persist between pages | 2 weeks |
_shopify_sa_t |
Strictly Necessary | Marketing attribution tracking for Shopify analytics | 30 minutes |
_shopify_sa_p |
Strictly Necessary | Marketing attribution tracking for Shopify analytics | 30 minutes |
secure_customer_sig |
Strictly Necessary | Keeps you signed in to your account securely | 20 years |
localization |
Functionality | Remembers your selected country and currency | 1 year |
_uh_prefs |
Functionality | Stores your site preferences (dismissed banners, selected options) | 6 months |
_ga |
Analytics | Google Analytics — distinguishes unique users | 2 years |
_ga_* |
Analytics | Google Analytics — maintains session state | 2 years |
_fbp |
Targeting | Meta (Facebook) Pixel — tracks conversions from ads | 3 months |
_pin_unauth |
Targeting | Pinterest — tracks unauthed users for ad targeting | 1 year |
Third-Party Cookies
Some cookies on our site are set by third-party services that appear on our pages. We do not control how these third parties use cookies — please refer to their own privacy and cookie policies for more information.
| Third Party | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website traffic analysis, user behaviour reporting | policies.google.com/privacy |
| Meta (Facebook) | Ad conversion tracking, retargeting audiences | facebook.com/privacy/policy |
| Ad measurement and retargeting | policy.pinterest.com/privacy-policy | |
| Shopify | Platform functionality, fraud prevention, analytics | shopify.com/legal/privacy |
| Klaviyo | Email marketing personalisation and tracking | klaviyo.com/legal/privacy-notice |
Your Choices
You have several options to control or limit how cookies are used when you visit our site:
- Cookie consent banner — When you first visit our site, you will be presented with a consent banner that allows you to accept all cookies, reject optional cookies, or customise your preferences.
- Browser settings — Most browsers allow you to refuse cookies or delete cookies that have already been set. See Section 06 for browser-specific instructions.
- Opt-out tools — For analytics and advertising cookies, many providers offer their own opt-out mechanisms.
- Private / Incognito mode — Browsing in private mode prevents cookies from being saved after your session ends.
Useful third-party opt-out resources:
- Google Analytics opt-out: tools.google.com/dlpage/gaoptout
- Meta ad preferences: facebook.com/ads/preferences
- Network Advertising Initiative opt-out: optout.networkadvertising.org
- Digital Advertising Alliance opt-out: optout.aboutads.info
Managing Cookies by Browser
You can configure your browser to block or delete cookies. Here's where to find cookie settings in popular browsers:
For mobile devices, cookie settings are typically found within each browser app's settings or your device's system privacy settings.
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals websites not to track your browsing activity. Currently, there is no widely accepted standard for how websites should respond to DNT signals, and our site does not alter its data collection practices in response to DNT signals.
We will continue to monitor developments in this area and update our practices if and when a recognised standard emerges.
Cookie Consent
In jurisdictions where consent is required for the use of non-essential cookies (including the European Union under the ePrivacy Directive, and the United Kingdom under PECR), we will display a cookie consent banner on your first visit to our site.
Your consent choices are stored locally and will be respected for 12 months. After this period, or if you clear your browser data, we will ask for your consent again.
You can update your cookie preferences at any time by:
- Clicking the "Cookie Preferences" link in our site footer.
- Clearing your browser cookies and revisiting the site to re-select your preferences.
- Contacting us at privacy@upgradehealth.com to request a change.
For users in California, please refer to our Privacy Policy for information about your rights under the California Consumer Privacy Act (CCPA), including the right to opt out of the sale of personal information.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable law. The "Last updated" date at the top of this page will always reflect when the most recent changes were made.
For significant changes, we may also notify you via email or a prominent notice on our website. We encourage you to review this policy periodically so that you are always aware of our current cookie practices.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
| Privacy / Cookie Enquiries | privacy@upgradehealth.com |
| Customer Support | support@upgradehealth.com |
| Mailing Address | Upgrade Health, Inc., 123 Science Drive, Suite 100, San Diego, CA 92101 |